The jewel at the top of the Volkswagen Group is no longer Bentley – and definitely no longer Porsche – but a brand that has shaken off a tumultuous past to become a mainstay of profitability in a sector that many are struggling in.
Lamborghini accounted for just 0.65% of sales in the broader Audi Group (which includes Audi, Bentley and motorbike brand Ducati) in 2025, at 10,747. But despite that, the Italian brand accounted for almost a quarter of the group’s operating profits, at €768 million, giving it a profit margin of 24%.
