ByteDance’s TikTok plans to invest more than 200 billion reais ($37.7 billion) in a major data center project in Brazil.

This marks the company’s first venture of this scale in Latin America and signalling the rapid expansion of digital infrastructure across the region.

The announcement highlights China’s broader ambitions in South America at a time of ongoing geopolitical and technological tensions with the US.

Brazil’s digital future

Monica Guise, head of public policy at TikTok Brazil, said TikTok will partner with Omnia, a data-center developer, and Casa dos Ventos, one of Brazil’s renewable-energy providers, to build the enormous facility in the northeastern state of Ceará. The project will sit near the industrial port of Pecém and will run entirely on wind-generated clean energy.

“This is a historic investment for the company in Brazil,” Guise said during an event attended by President Luiz Inacio Lula da Silva. “It’s a key step that reflects the company’s commitment to Brazil, one of the most dynamic digital markets in the world.”

Experts say the move is poised to accelerate Brazil’s positioning as a central AI and cloud-computing hub. The country already enjoys a competitive advantage: abundant renewable energy, an interconnected power grid, and the region’s densest high-speed fibre-optic network. These capabilities make Brazil one of the few Latin American nations able to meet the soaring global demand for data processing required by artificial intelligence systems.

Geopolitical undercurrents

China is already Brazil’s top trading partner, and the investment underscores Beijing’s expanding strategic footprint across Latin America. The region has become increasingly important amid China’s strained relations with Washington, intensified by former US president Donald Trump’s trade and tariff policies. For Brazil, deeper technological and economic ties with China offer leverage in navigating an era of shifting global power dynamics.

By situating TikTok’s first Latin American data center in Ceará, China’s presence gains another foothold near one of the world’s major submarine cable hubs. Fortaleza, just kilometres/miles away, serves as a key landing point for transatlantic cables that provide some of the shortest digital routes from South America to Europe and Africa. This proximity strengthens Brazil’s role in global data flows and positions TikTok to reduce latency for millions of users across the continent.

Race for AI infrastructure

TikTok’s decision comes as the company faces intensifying scrutiny over data security worldwide. It has been racing to expand regional hosting capacity to address concerns that user information could be accessed by its Beijing-based parent company, ByteDance.

In Europe, TikTok began construction on a Finland data center last year to store user information locally. In the US, TikTok relies on Oracle for cloud services to maintain what the company describes as a “firewall” separating US data from ByteDance engineers in China.

Brazil’s warm embrace of AI-related investment contrasts sharply with TikTok’s precarious position in the US, where lawmakers and regulators continue to push for restrictions.

Lula’s AI ambitions

President Lula has made clear that he views large-scale data infrastructure as essential to Brazil’s technological development. In September, he signed a provisional measure offering tax incentives for companies building data centers, including exemptions on imported equipment. These moves aim to accelerate domestic AI capabilities and attract long-term foreign investment.

“I’m convinced this data center will be something extraordinary for the technological development of this country,” Lula said after the announcement. “It could serve as an example for other data centers in other parts of the country.”

The TikTok project could spur complementary industries, such as cloud services, semiconductor supply chains and advanced renewable-energy networks—areas in which Brazil hopes to rival more established tech economies.

The struggle is real

The expansion in Brazil underscores the stark contrast with TikTok’s difficulties in the US. Under the Protecting Americans from Foreign Adversary Controlled Applications Act, signed last year by then-president Joe Biden, ByteDance is required to sell TikTok’s US operations or face a nationwide ban. Although the original deadline was January 2025, Trump has repeatedly extended it while pursuing a potential deal.

Beijing signalled last month that it would work with Washington to resolve TikTok’s future, but refrained from supporting any plan to spin off the US arm into a company controlled by American investors. With political uncertainty lingering, TikTok’s rapid global infrastructure buildout appears to be a hedge—ensuring its operations remain resilient even if the US market becomes constrained.

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