Snapchat users are sending a staggering number of snaps to each other, according to newly released data from Snap. In 2025, Snapchat users created close to 2 trillion snaps, the company said in an update.
That works out to about 5.5 billion distinct snaps per day and about 63,000 each second, according to the company. When you consider that Snapchat has about 474 million daily users, that averages to more than 11 snaps per user each day. In a blog post, the company called it “a reflection of how often people are capturing a moment in a bid to connect with one another.”
The numbers offer a window into engagement on the nearly 15-year-old platform where much of users’ activity happens out of public view. The stat is the first time the company has shared the total number of snaps sent in a year, though Snap said last year its users shared more than 1 trillion selfie snaps in 2024.
Snap, which at times has struggled with user growth, has been inching closer to 1 billion users for the last year. It reported 946 million monthly users in its most recent earnings report. CEO Evan Spiegel described reaching a billion people as a “long term goal.”
Jim Lanzone, the CEO of Engadget’s parent company Yahoo, joined the board of directors at Snap on September 12, 2024. No one outside of Engadget’s editorial team has any say in our coverage of the company.
