Samsung’s latest flagship phones and wireless earbuds are now reaching store shelves worldwide, marking the official global availability of the new Samsung Galaxy S26 and Galaxy Buds4 series.
The rollout follows strong early interest from buyers, with preorders already surpassing those for previous Galaxy launches, and the premium Samsung Galaxy S26 Ultra emerging as the clear favorite among customers.
Strong demand for the new Galaxy flagships
According to Samsung, demand for the new phones has been particularly strong since their debut at Galaxy Unpacked. The company said the flagship Ultra model quickly dominated early orders.
Samsung stated in its announcement that “the premium Galaxy S26 Ultra has quickly become the standout model, selected by more than 70% of pre-order customers worldwide.”
The new lineup includes three devices: the Samsung Galaxy S26, Samsung Galaxy S26+, and Samsung Galaxy S26 Ultra. Samsung describes them as its third generation of AI-focused smartphones, designed to deliver more proactive features powered by Galaxy AI.
Galaxy S26 Ultra brings new privacy and performance features
Among the three models, the Ultra version carries the most advanced technology.
Samsung highlighted a new display feature aimed at improving user privacy. The company explained that “Privacy Display… is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level.”
Performance is driven by the customized Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy processor, which Samsung says improves CPU, GPU, and AI processing performance. The device also builds on Samsung’s camera system with features such as Nightography video for clearer footage in low light and Super Steady stabilization, which keeps videos stable during movement.
Samsung’s AI tools are also central to the experience. Features like Now Nudge provide context-based suggestions, while Now Brief delivers reminders about upcoming events and tasks.
Galaxy Buds4 series focuses on sound and comfort
Alongside the phones, Samsung has also introduced the Samsung Galaxy Buds4 Pro and Samsung Galaxy Buds4 wireless earbuds.
The Buds4 lineup introduces a new blade-style design with pinch controls and a shape engineered for comfort. Samsung said the design was developed by analyzing hundreds of millions of ear data points and running thousands of simulations.
On the audio side, the Buds4 Pro include a wider woofer, improved Adaptive Equalizer and Active Noise Cancellation, all aimed at producing richer, high-fidelity sound.
The earbuds also integrate AI-powered controls and hands-free features, designed to work closely with the Galaxy S26 phones.
Pricing, colors, and availability
The Samsung Galaxy S26 series is now available through retailers including Amazon, Best Buy, Samsung Experience Stores, Samsung’s online store, and mobile carriers.
Prices start at:
- $1,299.99 for the Galaxy S26 Ultra
- $1,099.99 for the Galaxy S26+
- $899.99 for the Galaxy S26
All models share several color options, including Cobalt Violet, White, Black, and Sky Blue, as well as online-exclusive Pink Gold and Silver Shadow variants.
Meanwhile, the Samsung Galaxy Buds4 series is also on sale globally. The Buds4 Pro is priced at $249.99, while the standard Buds4 costs $179.99.
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