Apple is reportedly preparing to shatter its decade-long tradition by skipping the launch of a standard iPhone 18 this year.
For the first time since the iPhone 4s era, the tech giant is expected to move away from its predictable September “everything at once” release cycle. While the high-end Pro models are still on track for their usual fall debut, those holding out for the base iPhone 18 will likely have to wait until the spring of 2027.
For years, Apple fans have set their watches by the company’s fall event. However, MacRumors reports that this “pattern is expected to change this year, when the company is widely rumored to split its upcoming iPhone releases across two distinct release windows rather than unveiling the entire lineup at once.”
According to the reports, the fall 2026 event will focus exclusively on the “iPhone 18 Pro, iPhone 18 Pro Max, and foldable iPhone.” Meanwhile, the standard iPhone 18 and the budget-friendly iPhone 18e are expected to be delayed until spring 2027.
Why the long wait?
This shift isn’t just about making people wait; it’s a strategic move to manage an increasingly crowded shelf. By the end of next year, Apple could be selling up to eight different iPhone models simultaneously.
Forbes notes that spreading these launches throughout the year “would help reduce overlap between models, extend their individual selling periods, and make the lineup easier to position.”
Additionally, there is a financial incentive. The new 2-nanometer processors expected in the 18 series are pricey. As Forbes explains, “holding the regular iPhone until later might mean the chip cost could have come down in the intervening six or so months.”
Supply chain considerations are also playing a role. Several reports point to manufacturing complexity, especially around advanced display and camera technologies rumored for future iPhones, as a factor pushing Apple toward a staggered schedule.
What it means for iPhone buyers
The longer gap puts the iPhone 17 in an unusual position, as most regular iPhones are replaced after about a year, with the iPhone 4s being a rare exception.
While many users don’t upgrade every year, the delay could test buyers’ patience, especially if Pro models are the only new iPhones available in late 2026.
As expected, Apple has not commented on any of the reports. The company typically confirms new products only at launch, leaving analysts and customers to connect the dots.
Also read: Seven Apple predictions for 2026 suggest Apple’s next year could bring new hardware categories alongside a shifting iPhone launch cadence.
