Reddit CEO Steve Huffman has detailed the company’s latest plan to fight bots and it means that some accounts will need to “verify humanness,” though the company is stopping short of widespread identity verification. In an update, Huffman said that in “rare” cases accounts that seem “fishy” will be prompted for additional verification.
Such prompts “will not apply to most users,” according to Huffman, but will apply to accounts where Reddit detects signs of automated posting or bot-like behavior. If the account doesn’t pass the verification test, it may be “restricted” from the platform. For now, verification will take the form of on-device methods, including FaceID and passkeys. But the company is considering alternative methods, including World ID, the face-scanning orb company run by Sam Altman. “I think the internet needs verification solutions like this, where your account information, usage data, and identity never mix,” Huffman writes.
As part of the new policy, Reddit is also adding an “[APP]” label to existing “good” bots on the platform and making it easier for users to report suspected “bad” bots. The company is also grappling with a growing number of age verification laws. Reddit is “exploring” ways to “comply with these regulations without compromising user privacy,” Huffmans said.
The company is clearly trying to walk a careful line in how it approaches verification. Huffman notes that Reddit intends to “confirm humanness” rather than verify users’ actual identities, which would erode the anonymity that Reddit is known for. But the rise of agentic AI has meant that Reddit is contending with the same sorts of bot-driven spam that took down the short-lived reboot of Digg.
Of course, Reddit is also filled with AI-generated material that’s shared by actual humans but may be considered spammy by other users. The company has no plans to crack down on such content, at least for now, according to Huffman. “For better or worse, using AI to write is part of how people will communicate in the future (albeit annoying), so our current focus is to ensure there is a real, live human behind the accounts you’re seeing.”
