Rumors are spiraling that Apple’s new iMac will be more colorful… and more powerful.
Fresh off the unveiling of the MacBook Neo, Apple is now preparing to give its all-in-one desktop a similar colorful treatment. According to Bloomberg’s Mark Gurman, the iMac is due for a “refreshed color palette” in its next update later this year.
The timing makes sense. The current 24-inch iMac, which jumped to the M4 chip in 2024, has been available in the same seven-color lineup (Green, Yellow, Orange, Pink, Purple, Blue, and Silver) that Apple has more or less stuck with since the M1 model debuted back in 2021. There were minor tweaks last year: Green got lighter, Pink got pinker, and yellow softened, but anyone hoping for bolder choices has been left wanting.
That could be about to change. The rumor about new colors comes shortly after Apple introduced the MacBook Neo, its newly announced $599 laptop. That machine arrives in shades such as Silver, Blush, Citrus, and Indigo.
While Apple has not confirmed that those exact colors will make their way to the iMac, the laptop’s bolder palette has sparked speculation that similar tones could appear on the desktop lineup.
Reports say it’s still unclear whether Apple will adopt the same Neo colors or simply reinterpret the current ones with updated shades.
The rise of the ‘iMac Ultra’?
The updates might go much deeper than just aesthetics. Apple is reportedly looking to stretch its product lines further into the high-end market, a strategy Gurman describes as the “Ultra” expansion.
While the entry-level iMac remains a staple for students and home offices, Apple is reportedly “experimenting with iMacs featuring beefier processors and larger displays.” This moves the needle toward a professional-grade “Ultra” model that could eventually sit alongside the rumored foldable iPhone and touch-screen MacBooks.
“This approach is straight from the playbook of Chief Executive Officer Tim Cook. The company isn’t introducing entirely new products; instead, it’s taking proven ones and stretching them across multiple price points to capture as much market share as possible,” Gurman explains in Power On.
On the inside, the new iMac will almost certainly get Apple’s M5 chip, following the company’s usual upgrade cadence. Beyond the color update and processor bump, details remain thin.
Gurman’s broader 2026 Mac roadmap places the iMac refresh toward the latter part of the year, after the Mac Studio update and alongside a new Mac mini.
Also read: Apple’s desktop roadmap is also taking shape, with the Mac Studio expected to get M5 Max and M5 Ultra chips in 2026
